A Growth Industry: Socially Acceptable Usage of CBD
Some researchers put the projected market size for CBD cosmetic products at $1.7 billion by 2025.
What’s with the sudden popularity? How has cannabis maquillage emerged in the notoriously unpredictable world of beauty products?
Increased legalization around cannabis and CBD products is a factor. In North America – the fastest growing markets for cannabis cosmetics – legislation allows for the sale of products infused with CBD in some form. While the rules vary by region, more and more companies are finding it easier to deliver compliant topical CBD products to customers.
Growing social acceptance and understanding is also contributing. Consumers are becoming more familiar with hemp-based products and turning to CBD makeup as a natural, sustainable alternative. As legality and social acceptance grow, so do the opportunities for innovative marketing. Facebook notably loosened advertising restrictions in 2019, allowing for businesses to run ads for non-ingestible, topical CBD.
It’s Who You Know: Famous Friends and Cannabis Cosmetics
Celebrities from Kim Kardashian, who threw a CBD-themed baby shower before welcoming her fourth child to Whoopi Goldberg (who had her own CBD product business) have sung the praises of CBD and cannabis products. Now many influencers are publicly sharing the CBD-infused cosmetics they use to look and feel good.
Mandy Moore told Coveteur she used CDB lotion before the 2018 Golden Globes to help manage pain from her high heels. Olivia Wilde recommended the same product (Lord Jones – more on that below) in The New York Times as a natural solution for relaxation. And Leighton Meester told Shape magazine last year that CBD lip salve is a part of her self-care routine.
Emma Roberts and Kristen Bell each shared their favorite topical CBD on their social media. As the conversation around CBD cosmetics grows, more celebrities are willing to try, and recommend, products.
Seeing the Results: Do Cannabeauty Products Work?
Perhaps most importantly, CBD is becoming popular because of its results. Though it’s a fairly new beauty solution, it’s already considered safe and effective, and particularly useful in reducing inflammation and redness.
Bluebird Botanicals Hemp CBD Essential Lotion
The Essential CBD Lotion by Bluebird Botanicals is jam-packed with 700+ mg of cannabinoids. Thanks to coconut, rosemary, and jojoba oils, this product supplies the skin with soothing, restorative, and moisturizing properties. Perfect for use out of the shower, before bed, or anytime in between!
Endoca Hemp Whipped Body Butter 300mg
This Hemp Body Cream from Endoca is formulated with CBD, Shea Butter, Coconut Oil, and more! Apply to effected areas of the skin for instant relief from dryness, irritation, or pain.
Protect more than just your lips with this amazing Moonlight CBD lip balm from Infinite CBD! Whether you apply this on your skin, cuticles, or lips, this lip balm will rejuvenate as well as protect you from harmful UV rays.