Green is the New Universal Shade
Cannabeauty and The Beauty Blaze are just a couple of the clever nicknames for the new world of CBD cosmetics. Consumers can look to local drugstores like CVS and Walgreens, and online boutique shops for CBD-infused mascara, lip balm, lotion, face masks, moisturizers, and creams. By combining beauty and wellness, CBD makeup is becoming the hottest trend to hit cosmetics since Kimmy K introduced us all to contouring.
What’s with the sudden popularity of CBD cosmetics, you ask? The 2018 Farm Bill served as the catalyst in the growing legalization of cannabis and CBD products. In North America – the fastest growing market for CBD-infused beauty products– legislation allows for the sale of CBD-infused products if they are derived from industrial hemp and contain less than 0.3% THC. While the rules vary by region, more companies are finding it easier to deliver compliant topical CBD products to customers.
Education and information surrounding the once elusive cannabis plant have contributed to the growing social acceptance of CBD. Consumers are becoming more familiar with hemp-based products and turning to CBD cosmetics as a natural, sustainable alternative to traditional makeup. As the barriers to legislation and social acceptance start to break down, innovative marketing opportunities can take their place. Facebook notably loosened advertising restrictions in 2019, allowing businesses to run ads for non-ingestible, topical CBD.
It’s Who You Know: Famous Friends and Cannabis Cosmetics
So, who do we have to thank for pushing CBD makeup to the front of the beauty counters? Celebrities and makeup aficionados alike have paved the way for CBD cosmetics to take their rightful place in the spotlight.
Kim Kardashian West, a makeup guru in her own right, threw a CBD-themed baby shower before welcoming her fourth child. Mandy Moore told Coveteur she used CBD lotion before the 2018 Golden Globes to help manage pain from her high heels. Olivia Wilde recommended the same product from Lord Jones in The New York Times as a natural solution for relaxation. The Gossip Girl queen herself, Leighton Meester, told Shape magazine last year that CBD lip salve is a part of her self-care routine.
Emma Roberts and Kristen Bell each shared their favorite CBD topicals on their social media accounts. As the conversation around CBD beauty products grows, more celebrities are willing to try and recommend their favorite hemp-derived products. Beauty influencers are also jumping on the herbal craze, sharing their CBD-infused makeup routines they use to look and feel good.
Seeing the Results: Do Cannabeauty Products Work?
Perhaps most importantly, CBD cosmetics are becoming popular because of their reported results. Though it’s a relatively new beauty solution, it’s already considered to be safe, effective, and particularly useful in reducing inflammation and redness when applied topically. Studies have also taken note of CBD’s natural moisturizing properties. Usual skincare treatments include either vitamin C, E, A, and omega-3 fatty acids. CBD contains all of these properties, making it the perfect addition to beauty products to help skin retain moisture and keep its natural glow.
BLUEBIRD BOTANICALS HEMP CBD ESSENTIAL LOTION
The Essential CBD Lotion by Bluebird Botanicals is jam-packed with 700+ mg of cannabinoids. Thanks to coconut, rosemary, and jojoba oils, this product supplies the skin with soothing, restorative, and moisturizing properties. Perfect for use out of the shower, before bed, or anytime in between.
ENDOCA HEMP WHIPPED BODY BUTTER 300MG
CBD, shea butter, and coconut oil — oh my. This thick and luxurious Hemp Body Cream from Endoca is all-natural and formulated to restore moisture. Apply to affected areas of the skin for instant relief from dryness, irritation, or pain.
INFINITE CBD MOONLIGHT CBD LIP BALM
Protect more than just your lips with this amazing Moonlight CBD lip balm from Infinite CBD! Whether you apply this on your skin, cuticles, or lips, this lip balm will rejuvenate as well as protect you from harmful UV rays.
MILK MAKEUP KUSH MASCARA
High volume and conditioning? Yes, please. The Kush Mascara from Milk Makeup uses cannabis seed oil for its moisturizing properties to help condition the lashes. The pure pigments in the formula are said to provide an intense black finish for dramatic, look-at-me lashes.
SMITH & CULT LOCKED AND LIT LIPSTICK
This line of CBD lipstick from Smith & Cult is dripping in sophisticated swagger. Their formula features real hemp-derived CBD to help soothe and protect the lips, MCT oil for added hydration, and vegan squalene to top off the strong moisture game this lipstick is serving up.
The Herbal Makeup Revolution
CBD started out in the beauty industry, like how most actors make their way in Hollywood. It had bit roles with smaller brands, then took center stage in breakout performances with beauty giants like Milk Makeup and Elf Cosmetics. With some researchers projecting the market size for CBD cosmetic products at $1.7 billion by 2025, we have a hunch that CBD is more than just the latest trend in makeup.
While CBD is known for its ability to calm and moisturize, that doesn’t mean you need to toss out your favorite mascara that’s working just fine. Makeup is meant to be fun, leaving tons of room for experimenting with different formulas and colors. Who knows, maybe the next lipstick you reach for will turn into your ride-or-die shade of cannabis.
So, do you really need CBD cosmetics? That’s like asking if we needed the triple venti half-sweet, non-fat caramel macchiato we just ordered at Starbucks. It’s not a necessity, but it sure does make us feel good.