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Women in Cannabis Making Moves

According to the annual State of Women-Owned Businesses Report, commissioned by American Express, 42% — nearly 13 million — of all businesses are owned by women, generating $1.9 trillion in revenue.

These numbers have spilled over into the budding CBD industry, with Marijuana Business Daily reporting 37% of senior-level jobs held by women in cannabis companies. There is still a lot of work to do to shatter the glass ceiling once and for all, but these impressive numbers of powerful women taking charge deserve to be shouted from every rooftop. In honor of International Women’s Day, we are shining a bright light on influential women in cannabis making moves. Here are five influential women-owned CBD companies leading the herbal revolution.

Joy Organics

As she began struggling with sleep and shoulder discomfort, Joy Smith started looking for natural ways to find relief. After trying CBD products from more than a few brands with little success, Joy felt compelled to disrupt the cannabis industry with a higher standard and a fresh approach. Joy Organics was created with a mission to make premium CBD products using natural ingredients at a price point that is accessible to everyone. Every product Joy creates starts with proprietary strains of hemp grown in nutrient-rich soil in the United States. One of the most critical steps in producing broad-spectrum (but not full spectrum) oil is extracting all detectable traces of THC. Joy Organics strives to use natural ingredients whenever possible, with many of their products sporting an official USDA Certified Organic label. Every batch also receives the most comprehensive testing available for raw oil and the finished product. A better process, products, and results — with Joy Organics, you get high-quality CBD products made with care in every step from a leader in women-owned CBD companies.


Founded by sisters Malaika Jones and Nia Jones, BROWN GIRL Jane is a luxury, plant-based wellness and beauty collection with an elevated emphasis on inclusivity, quality, accessibility, and transparency. Malaika graduated from Spelman College and completed the Executive Education program at Harvard Business School. After suffering spinal nerve damage, she began experimenting with holistic alternatives to pharmaceutical medicine and discovered cannabidiol. Nia spent most of her career as a leader working in Philanthropic Management and Diversity, enacting change through institutional policies and capital support. Together, these sisters created a women-owned CBD brand of organically-grown, vegan, and cruelty-free premium products filled with the passion for revolutionizing the wellness routines for women of color. Every single ingredient is hand-selected and held to the highest standards of quality control, undergoing rigorous testing to ensure what’s on the label is exactly what’s in the product.

Rosebud CBD

Rosebud CBD is on a mission to be a women-owned CBD company that inspires and empowers you to return to your natural self through the healing power of hemp. Founder and CEO Alexis Rosenbaum spent most of her life in a state of panic and anxiety. After exhausting all options for living a balanced life, Alexis began experimenting with CBD. Rosebud CBD launched in April 2018, producing a line of products made with highly concentrated full-spectrum hemp extract mixed with certified organic MCT oil. The CBD-rich hemp is grown organically under the sun on a small Oregan farm. All products are triple lab testing throughout the manufacturing process and free of fillers, additives, flavorings, preservatives, and sweeteners. From seed to bottle, Rosebud CBD is grown, extracted, and bottled at the same facility by the same people. Rosebud CBD goes beyond the promise to deliver high-quality, organic CBD products and serves as an educational community platform to learn about the facts, myths, laws, and stigmas in the CBD industry.

Two Cranes Botanicals

Simple, intentional, effective, and no junk! These words are the foundation of Two Cranes Botanicals, a women-owned CBD company founded by two identical sisters. Susun and Hanna spent the last 15 years as certified yoga, pilates, and fitness instructors, always looking for clean, natural ways to optimize their health. After one sister suffered from medical burnout and the other from near-total adrenal gland failure, they started their CBD journey. Two Cranes Botanicals came onto the market as the go-to company for those in search of potent, real, botanically-blended CBD from a verified, trusted source. Production starts with 100% non-GMO hemp organically grown in Colorado’s majestic Rocky Mountains. The potent CBD extract is mixed with Asian botanical adaptogens like Ashwagandha, turmeric, Indian gooseberry, ginseng, and special mushrooms to amplify the hemp plant’s healing properties. These adaptogens have stuck around for centuries, offering natural body regulators for cross-checking hormones and adrenals to manage daily stress.

Fine Healing Goods

As a women-owned CBD brand based out of Austin, Texas, Rachel Daughtery launched Fine Healing Goods with a mission to encourage people to see cannabis differently. Over 12 years of painful, unsuccessful IVF cycles, four surgeries, and six miscarriages, Rachel was left looking for a way to heal. After finding relief with CBD, Rachel knew she wanted to be a part of the cannabis movement. The line of full-spectrum cannabinoid products includes topicals, CBD oils, body lotions, and bath soaks that aim to redefine luxury by using only pure ingredients to prove that less really is more. All products from Fine Healing Goods are made using hemp cultivated from a Certified Organic farm in Colorado. All ingredients are triple-tested to ensure they never contain pesticides, residual solvents, heavy metals, molds, or harmful microbials. Products are packaged using recycled paper boxes for shipping, biodegradable tissue paper, water-soluble corn made packaging peanuts, glass containers, and soy ink. Fine Healing Goods is a worthy adversary against cannabis stereotypes to help people be proud of using cannabis to heal and pamper themselves.

XX Marks the Spot: The Importance of Women Taking Charge

While gender equality in the workplace has taken some impressive strides, we are still miles away from the finish line. The 2020 Women in the Workplace Study conducted by LeanIn.Org, in partnership with McKinsey, indicates that for every 100 men promoted to manager, only 85 women are promoted. This gap is even larger for women of color.

Workplace diversity is more than just a corporate box to check — it is a serious competitive advantage. More diversity in leadership roles exposes employees to multiple perspectives and ideas, opening doors to innovation. It takes time to rewrite the archaic nature of established organizations, but new industries can benefit from setting an early precedent for workplace equality.

Even though cannabis has been around for quite some time, the industry is still pretty green (pun very much intended). Unlike other male-dominated sectors such as tech and finance, the cannabis space provides a new environment that is more receptive to women. The shift towards equality is not without its challenges, but there are unrelenting women-owned CBD companies setting the standard for what the cannabis industry should look like.

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