Bluebird Botanicals Brings the Sun Inside with New Tincture

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If you’ve noticed that vitamin D3 is suddenly everywhere, you’re not wrong. But what makes this vitamin so relevant to this moment in time? 

Bluebird Botanicals has just added a new member to their family of full spectrum CBD tinctures. And this time they’re focusing on getting our Vitamin D levels up to snuff.

Vitamin D3 (also known as cholecalciferol) has long been linked to immune support, and our modern combination of indoor living, sunscreen, and protective clothing can limit how much our bodies produce from sun exposure.

But vitamin D deficiency isn’t exactly a new problem, so why is it suddenly getting so much attention?

The answer probably lies in a series of recently released studies that have shown a correlation between Covid-19 mortality rates and severe vitamin D deficiency. Just this last week, new studies have substantiated that data, with numbers that show the correlation growing stronger over time.

Authors of the most recent study, which has yet to be peer-reviewed, make a strong recommendation for “universal screening for vitamin D deficiency, and further investigation of Vitamin D supplementation in randomized control studies, which may lead to possible treatment or prevention of COVID19.”

CBD is also showing promise as a potential weapon in the fight against coronavirus, according to several recent studies. These studies point to CBD’s ability to calm so-called “cytokine storms” (an overactive immune response) as well as its potential as a preventative treatment.

As societies have evolved, more and more people spend the majority of their time indoors due to urbanization and the shift of work to indoor environments.

Of course, all of the research into the effects of CBD or vitamin D3 on Covid-19 is in the early stages, and Bluebird Botanicals is careful not to make any connections on their website between their new tincture and the current pandemic. “Vitamin D3 is not a cure for disease,” they write, “but rather a tool to prevent Vitamin D deficiency.”

Instead, they focus on D3’s role in immune support. Nonetheless, it seems unlikely that the timing is pure coincidence. Who isn’t currently obsessing about doing whatever they can to get our immune systems into top form?

The new tincture combines a low 4.2 mg of CBD with a solid 2,500 IU of vitamin D3 per serving. That may not be enough CBD for many people who rely on their CBD tinctures for pain or anxiety relief, but consumers who are looking for a higher dose of CBD are going to need to supplement with an additional source of CBD.  When it comes to vitamin D, you don’t want to overdo it.

However, for inflammation and immune support, the combination of vitamin D3 and CBD is a natural fit, and for those wanting to give their bodies’ the best chance of fighting off any number of illnesses, the new tincture provides a natural means of doing so.

As far as company ethics go, you could hardly buy from a more trustworthy source. Bluebird Botanicals is one of the pioneers of the CBD industry, and the company has been instrumental in elevating the standards of testing and transparency. Recently, the company took this commitment to a new level when they joined only a handful of CBD companies to officially become a Certified B Corporation.

By taking this step, Bluebird Botanicals has committed to meeting the highest standards of social and environmental performance, public transparency, and legal accountability. The B Corp community abides by a “declaration of interdependence” which envisions a global economy that uses business as a force for good.

Specifically, this means that Bluebird products meet stringent standards, including third party testing (for potency and purity). And their ingredients (like palm-free MCT oil) are sustainably sourced.

Said Michael Harinen, Chief Brand Officer at Bluebird Botanicals: “We’ve long recognized that there’s a greater purpose to our business than just making sales, and we’ve worked hard to abide by that purpose in every area of the company. This certification reaffirms our commitment to being responsible stewards of our planet and communities.”

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