After more than a year in development, Martha Stewart has finally announced the launch of her CBD product line. And when Martha Stewart does CBD, she doesn’t mess around.
“I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and garden,” says Stewart.
Famously introduced to Canadian cannabis company, Canopy Growth, (say that ten times fast!) by her friend Snoop Dogg, Stewart’s new product line has already garnered a ton of media attention.
For the uninitiated, Canopy Growth is a pretty big deal. Of the many companies marketing hemp-derived CBD products, Canopy was the first to be traded on the New York and Toronto stock exchanges. They were also the first to partner with a Fortune 500 consumer packaged goods company, Constellation Brands.
According to the company, Canopy’s mission includes “educating healthcare practitioners, conducting robust clinical research, furthering the public’s understanding of cannabinoids”…and apparently, working with high-level celebrities to create (and promote) highly sought-after CBD products.
Said Canopy Growth CEO David Klein of the partnership, “We are committed to leading the CBD industry by providing trusted brands, which is why we’ve chosen to collaborate with Martha Stewart, someone who people turn to for advice on living well.”
Martha’s CBD journey has been well documented—from her use of it to treat the anxiety of her French bulldog to her own treatment of a foot injury she sustained.
Whether or not we actually turn to Stewart for “advice on living well,” her name certainly brings a certain upper-middle-class je ne sais quoi to the CBD industry. But it’s not all name power according to Klein:
“Together, we’re bringing consumers science-backed, premium quality products in elegantly designed and gourmet flavored formats, available at a price point that makes Martha Stewart CBD one of the best values on the market.”
The part about the accessible price point is indisputably true. At around $45 for a 750 mg CBD tincture, this is very affordable CBD. And the company isn’t cutting corners on testing. The full database of COAs is available on the website for public viewing.
One thing you won’t find in Stewart’s CBD products – THC.
“I’ll leave the THC offerings to Snoop,” she jested in a promotional video – and she means it. The new line of tinctures, softgels, and wellness gummies are all CBD isolate-based. This will be good news for anyone needing to avoid THC altogether, but it also rules out any possible entourage effect from the minor cannabinoids.
According to a press release, Stewart was deeply involved in the formulation process, and the result is a line of products inspired by her favorite home-grown ingredients as well as taste profiles from her favorite recipes.
For example, her wellness gummies, according to Stewart, “go way back to my trips to Paris where I fell in love with the French confection known as pâte de fruits.” She was inspired to create CBD gummies that mirrored the sophisticated flavors she found there, rather than “the sticky, overly sweet versions you might find elsewhere.” (I think we all know what she’s talking about here.)
While the flavors may come from her garden, her passion from CBD is rooted in personal experience: “I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life,” said Stewart.
While the initial product line is already up on Canopy’s website and ready for business, there are more products to come throughout the next several months. In the offing are luxe gift sets as well as a line of CBD pet products.
“CBD wellness has never been this inviting,” promises Stewart, “and has certainly never tasted this great.”
Sounds like a good thing to us.