CBD’s popularity isn’t exactly on the wane, but ambitious companies are always on the lookout for the next big thing in the world of cannabinoids. Goat Grass, a Wisconsin-based CBD brand, has pounced on two minor cannabinoids – CBG and CBN – as the next wave in cannabinoid formulations.
Until recently, Goat Grass has focused on producing cGMP compliant, full spectrum CBD products which they manufacture in-house. These include the high-quality tinctures, topicals, and gummies you might expect from pretty much any respectable CBD brand.
These products are industry staples, and they aren’t going anywhere anytime soon. But company CEO, Korey Stern, wanted to do more than copy what the rest of the industry was doing. So he began to look further afield for ways to stand out in the CBD market:
“CBG and CBN products are definitely an underserved part of the market,” he says. “Other companies rely on copying existing products, quick branding, and CBD’s growing popularity to make a quick profit. But what they’re missing out on are the unique healing properties in these specialty formulas.”
It’s worth noting that we actually know much less about the healing properties of CBG and CBN than we do about CBD and THC. The research on these two cannabinoids is in a much earlier stage, but the early studies we do have look promising.
There is research, for example, that shows CBG to be a possible treatment for glaucoma as well as inflammatory bowel disease. It also seems to have neuroprotective benefits and may help with mental clarity and focus, which is why Goat Grass has used it for their “Awake” tincture.
CBN, on the other hand, is best known as the “sleep molecule” due to its apparent sedating effects (fittingly, Goat Grass uses CBG in their “Asleep” tincture). But it also may have neuroprotective effects as well as antibacterial properties.
Goat Grass CBD researches, develops, and manufactures their formulations in-house, giving them the flexibility to experiment with some of the more difficult-to-extract cannabinoids.
So why isn’t every CBD company jumping on the minor cannabinoid bandwagon? To put it simply, it’s both difficult and expensive to extract these cannabinoids. They’re called “minor” for a reason – they are generally found in much lower quantities than CBD or THC.
Stern points to the Goat Grass’s in-house manufacturing as the key to making the process work:
“This is where our custom formulations and in-house manufacturing work to our advantage in the competitive landscape. Since Goat Grass already has the framework in place for accountability from extraction to packaging, we can easily implement formula changes.”
So far, Goat Grass uses the minor cannabinoids in two tinctures (“Awake” and “Asleep”). Both tinctures utilize CBD as the main cannabinoid, with the minor cannabinoids playing a supporting role.
There is one thing to pay attention to here. When it comes to labeling quantities of cannabinoids, Goat Grass has chosen to use milligrams (mg) to label their CBD potency while using micrograms (mcg) for their CBG and CBN.
For example, their Awake formula is labeled as having 300 mg CBD and 120,000 mcg CBG. To the uninitiated (and many, many CBD consumers would fall into this category), that could look, at first glance, like CBG is the dominant cannabinoid. In fact, 120,000 mcg is equal to 120 mg. So CBD is still the dominant cannabinoid in this formula.
Frankly, this labeling seems unnecessarily confusing in an industry that struggles with misinformation and confusing terminology. That being said, 120 mg (or 120,000 mcg, if you will) is actually a respectable amount of a difficult-to-extract cannabinoid like CBG. It is certainly a much higher potency than would ever be found in a standard full spectrum hemp extract, so highlighting that cannabinoid makes sense in this context.
And while these tinctures aren’t cheap, the prices seem fair considering the complications involved with the extraction process.
Finally, let’s address the question that is probably burning a hole in your brain. Why name a company “Goat Grass”? In an industry flooded with “Canna-this” and “Hemp-that” finding a company name that doesn’t sound like every other CBD brand is an obvious way to stand out. But what does it mean?
Glad you asked. According to the company: “The Goat stands for anyone ready to work hard to achieve their goals – not afraid of any obstacles that stand in the way of success – curious and intelligent, exploring new avenues and experiences.”
So there you go. Goat Grass, for cannabinoids both major and minor.